Red Bull – Don’t Look Down infographic

Infographic developed for Red Bull to support the launch of Don’t Look Down, a film documenting a high-altitude BMX stunt.

Designed as a scrolling infographic, the piece brings together key statistics and technical details from a large volume of source material, presenting them in a clear and engaging visual format.

The final output aligns with Red Bull’s existing campaign materials while distilling complex information into a concise, easy-to-digest narrative.